Why Should Donors Give to Your Organization? Crafting Your Case Statement
June 19, 2012 12:00 PM - 2:00 PM
Location: NC State, Raleigh
Brown Bag Lunch Workshop
$5 suggested donation for facility costs
Facilitator: Shannon Williams, Senior Advisor, Armstrong McGuire & Associates
Note: This workshop is limited to the first 25 registrants with full registration application. Submit your registration application ASAP as space will fill quickly! You will receive location and directions upon confirmation of your successful registration.
About this workshop:
Is your fundraising campaign and messaging built around a compelling case statement? Make the case and draw your donors in so they want to learn more! A well crafted case statement also helps in determining solid fundraising strategy. Learn about the components of a case statement and the process of crafting it: identifying your organization’s story, why your organization is uniquely successful in fulfilling its mission, and what donated funds accomplish for the community. Bring a brown bag lunch and copies of your existing case statement/fundraising messaging to work on during this hands-on facilitated discussion!
About the Facilitator:
Shannon Williams, Senior Advisor with Armstrong McGuire & Associates has 20 years of development experience. Throughout her career Shannon has been a leader of successful capital campaigns ranging from $8 million to more than $17 million and in annual campaigns ranging from $200,000 to more than $3.5 million. As a 1993 graduate of UNC-Chapel Hill with a degree in Journalism and Mass Communication, Shannon has worked with independent schools and human service organizations, focusing on both annual and capital development. Shannon has vast experience in case statement writing, development publications, and event planning. Most recently, Shannon served as the Associate Vice President for Development with the YMCA of the Triangle in Raleigh. During her time with the Y, she managed multiple capital efforts, raising more than $17 million toward the construction of two new YMCA branches and renovations to 3 YMCA camps.
About Armstrong McGuire & Associates:
Armstrong McGuire & Associates is a full-service firm dedicated to helping non-profits create effective strategic plans, recruit innovative executive leaders, and develop winning fundraising campaigns.
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